At SleepDrops we take Sleep very seriously.

Every product we develop is devoted to fulfilling a deep and specialised need for our customers.

We meticulously research ingredients and their efficacy in order to develop products that offer something quite spectacular for the user whether it be superior absorption for ultra-fast results, specialised formulations, flexibility of dosing, the ability to combine products to make your own programme, impactful life-changing sleep. For those who are looking to explore scientific perspectives on sleep optimization and its impact on well-being, conducting structured academic research (Facharbeit schreiben lassen “German”) can provide valuable insights.

Why? Because we are 100% positive that the world would be a better place if everyone could achieve deep restorative, rejuvenative, life enhancing Sleeeeeep zzzzzz

Our Mission Statement:

To create cutting edge Naturopathic sleep and stress products to transform the lives of people all over the world.

SleepDrops is operated under these guiding principles:

Our mission from day one has been to create and produce innovative sleep and stress products for all ages.  Everything at SleepDrops is ruled by this principal. If the herb, nutritional co factor or synergy doesn’t work – it’s gone!

• If we can do it, then we will do it – for you

• As close to perfect as possible we strive for excellence in every single aspect of our business.

• Not only are our formulations world class, best in field, award winning and life changing for our users but as team we define ourselves as being authentic, sincere, fabulous, innovative, efficient, uncompromising and caring. That’s a big call which is why we also insist on being a good place to “work” for everyone and as such provide a caring, genuine, free-spirited, diverse work space. We joke that we are the United Nations office with our team coming from not only New Zealand but also Russia, Thailand, Malaysia, Hong Kong, Australia and China to name a few. We perfectly represent our modern community.

• SleepDrops’ company culture is one of FUN. Yes we work really hard, often times literally running around our office but we maintain an atmosphere of creativity, sharing, and collaboration. You will often hear us laughing.

• Learn from your mistakes. Obviously we try not to make mistakes but like all companies innovating and making ripples in the world of product development for the betterment of the world’s community – we are human too and so we do make mistakes. Our team know it’s okay to make mistakes as long we learn from them. After all, often times this it’s the situation from which genius springs!

We also take the environment very seriously

We are on a continuous journey to help improve our environmental footprint. We have made the responsible, ethical decision to use recycled materials where we can on all of our products. We also choose to drive hybrid, energy efficient vehicles recognising transport is one of the largest contributors to our global carbon footprint. We are also excited to announce we have partnered with CarbonClick to help us further reduce our carbon footprint and allow our customers to join our sustainability journey, by offsetting their online purchase at the click of a button. To keep things simple we chose a round number which more than offsets the estimated average purchase and shipping footprint associated with our products. Because it’s CarbonClick, you know the projects are of the highest impact with planet restoring biodiversity and humanity restoring social outcomes. You also get full transparency and traceability of your offset donation so you can rest easy, that it’s gone to the right home. We receive no margins or incentives from CarbonClick, and we loved the minimal and transparent 20% fee margin they operate on compared to most other programs. This will help future generations to live in a world they too will be able to enjoy and sleep easy in.

How We Champion Ethical Practice

Ethics at our company is not a marketing layer — it is the structural framework that governs every decision we make. Our business is guided by five non-negotiable pillars of success: Positive Customer Outcomes, Reproducible Product Efficacy, Innovation, Research-Driven Development, and Compassion. These pillars inform our formulation philosophy, our partnerships, our research agenda, and the way we engage with the communities we serve.

1. Positive Customer Outcomes

We formulate to meet a genuine social need. Sleep disruption, hormonal transition, stress dysregulation and nutrient depletion are not lifestyle inconveniences — they materially impact quality of life. We take that responsibility seriously. Every formulation begins with the question: What physiological pathways must be supported to deliver a meaningful result? Only once the formulation is complete do we assess commercial feasibility.

Many companies calculate backwards from retail price to determine cost of goods, and then choose ingredients that fit within that budget. We do the opposite. We formulate for outcomes first. Budget is evaluated only after the science and clinical rationale are complete.

2. Reproducible Product Efficacy

Ethical formulation requires evidence. We conduct rigorous in-house testing and independent third-party laboratory validation to confirm ingredient integrity, identity, and purity. Beyond analytical testing, we invest in human data.

We have completed two independent clinical trials — one in men and one in women — because biological sex matters in sleep physiology and hormonal regulation. We did not assume outcomes would generalise. We tested them. Ethical responsibility demands reproducibility across populations.

3. Research-Driven Development

Our company invests heavily in education because the supplement industry can be complex and, at times, confusing. Each product includes free access to comprehensive, in-depth product guides and structured sleep and wellbeing coaching. These resources are written by our founder, who has over 20 years of clinical experience supporting sleep health.

We believe informed customers make empowered decisions. Transparency, mechanism explanation, and practical application guidance are part of ethical practice.

4. Innovation

Innovation, for us, is not novelty — it is disciplined advancement. We refine formulations based on emerging research, clinical insight, and real-world outcomes. We design multi-pathway solutions where appropriate, rather than defaulting to simplistic mono-ingredient positioning. Responsible innovation means improving the standard of care, not chasing trends.

5. Compassion

Compassion underpins how we operate internally and externally. We aim to work only with partners whose values align with ours. We actively seek companies with community commitment embedded in their business model.

For example, our primary herbal extract supplier operates its own organic farm, growing food that is made freely available to employees and their families. Ethical supply chains matter. The wellbeing of workers matters.

Ethics, in our company, is not a compliance checkbox. It is a systems approach — from formulation philosophy and clinical validation to education, supply chain integrity, and human impact. We believe long-term trust is built when science, compassion, and responsibility are integrated at every level of the business.