The Countdown is on!

 
 

SleepDrops is offering shares for sale in early November.

We believe in giving back to our community of sleep lovers and supporters.

Together we can go on to help the whole world sleep better and live healthier, happier lives.

After all it’s our motto!

Sleep smarter = Live better 🙂

What is Equity Crowdfunding?

Equity crowdfunding helps Kiwis invest in the companies they care about – like SleepDrops :). PledgeMe Equity platform helps businesses harness the power of their crowd to raise capital without the need for a full prospectus.

How equity crowdfunding works is investors (like you!) can exchange investment for shares. This means crowds becomes shareholders and ambassadors for their company.

Companies can raise up to $2 million in a 12 month period through a licensed platform. The Financial Markets Conduct Act 2014 regulates this new type of capital raising.

In a nut shell, crowd funding is where lots of people put in a small amount of money rather than 1 or 2 people putting in a large amount. It means companies like SleepDrops can offer their friends or customers and supporters the opportunity to put in a small or largish amount of money to help them achieve their dreams.

Don’t miss out on being part of the SleepDrops journey.
Register at pledgeme today
We are super exited! Thank you so much for your interest.

Register

In the last 10 months we have done a lot of very cool things. I want to summarise them for you so that hopefully you will think to yourself, Holy Moly if this is what SleepDrops can achieve without crowd funding support then they are going to absolutely FLY with everyone’s investment support!

Factory Opening

Last December we officially opened our own factory, controlling our manufacturing processes, reducing our lead times and of course cutting our costs! When we relocate to our new building in January we will have an even better and bigger factory meaning we can ramp up production to meet our increased demand.

Click me!

Supermarkets

We started 2018 by launching into all three major supermarket brands – New World, Pak N Save and Countdown – across NZ. Our mission was to make quality sleep more affordable for ordinary New Zealanders. To achieve this, we developed supermarket-specific spray bottles for our six key liquid remedies. As a result, we were immediately, “core ranged” – meaning the 3 head offices told their stores to “put SleepDrops on the shelf!” Our strategy worked fantastically well, with our launch taking place in March and SleepDrops being the number 1 brand of sleep products every month since April!

New Home Sleep Luxury Collection

The naturopathic sleep specialists at SleepDrops are always talking to customers about developing and committing to a wind-down routine to support good sleep. However, our surveys indicate that people don’t know which products to use and trust. Coming up next month we are launching our SleepDrops Home Sleep Luxury Collection – a beautiful range of products that are sleep supporters rather than sleep inducers such as our “Divine Sleep” a beautiful aromatherapy room and pillow spray, Lavender bath salts (great relaxing source of magnesium) and 100% Mulberry Silk eye mask (to black out the light).

Proposed labels

Integrative Sleep Symposium

On 28 October we are hosting the first ever Integrative Sleep Symposium in New Zealand. www.integrativesleepsymposium.co.nz. Featuring NZ’s leading sleep experts and the world’s most recognised expert on magnesium, the symposium is a full day seminar educating and inspiring health care professionals on the latest in sleep research, medical devices for sleep, sleep protocols and all things sleep medicine! Major sponsors include Fisher and Paykel Health Care, New Zealand Respiratory and Sleep Institute, SleepyHead – to name a few.

Dr Tony Fernando

Dr Carolyn Dean

Prudence Murray

Phil Rasmussen

Kirsten Taylor

Philip Dowling

Mandy Crawford

Mandy Crawford

Practitioner Product Range

This Integrative Sleep Symposium will be our launch pad for our professional range of products. The SleepDrops range of practitioner products is SleepDrops taken to the next level. Featuring ‘SleepDrops MAX’ – a very powerful blend of sleep herbs; ‘MgUlti’ – a multi magnesium with digestive activators and a liquid Magnesium Chloride. High potency products that practitioners such as Doctors, Osteopaths, Naturopaths, Physiotherapists, Chiropractors, Herbalist etc. can prescribe and offer their patients in clinic with consultation. These professionals see between 5 and 60 people a day of which 40% are having trouble sleeping so we see this as a very big opportunity to help more people!

Corporate Sleep Wellness Programmes

This year we began our Corporate Wellness Programmes. These days Company Directors and Health, Safety & Wellbeing departments are struggling with the impact of sleep debt and fatigue in the workplace. We offer the programmes as a way to have a positive impact on health, safety and wellbeing at a company level, help spread the message on the importance of sleep, get new customers, further our reputation as sleep experts, collect data on how well our products work and monitor the behaviours of our customers.

We were contacted by Auckland City Rail Link (CRL) a company jointly owned by the NZ Government and the Auckland City Council. We worked with their engineers, project managers and business support staff and put 50 of their team through our 30 Day Sleep Better Challenge. The results were fantastic – 100% of them had an improvement in their health, wellbeing and sleep.

The next company we are working with is Tonkin + Taylor – a proactive engineering company whose focus is on employee safely, wellbeing and happiness.

Scientific Research

We are very privileged to have signed one of New Zealand’s top sleep scientists, Sleep Physiologist Prudence Murray as a medical board advisor for SleepDrops.  Prudence currently works for Fisher and Paykel managing their world class sleep lab. She is very highly regarded internationally and speaks all over the world as an expert on sleep. She is working with us on lots of exciting levels but the one we are most excited about is our planning to do brain wave sleep studies in the New Year. Yes you read that correctly – in the very near future we plan to do full blown brain wave sleep studies. It’s this commitment to developing and testing our products that sets us apart from the competition and will protect us for the future.

PRUDENCE MURRAY | SENIOR SLEEP PHYSIOLOGIST

Prudence Murray is a New Zealand registered clinical sleep physiologist with a passion for delivering sleep health care, and promoting sleep health wellbeing. Prudence has enjoyed the privilege of working within public, private, and industry facets of the sleep health industry, both in New Zealand, and within the international community. Her areas of special interest include diagnosis and treatment of sleep disordered breathing, sleep service development and management, and sleep hygiene literacy.

Currently Prudence is employed by Fisher & Paykel Healthcare, managing their sleep laboratory and undertaking clinical research.

New Lease

We have secured a new building in Ellice Road, Glenfield so SleepDrops will have a long term home, providing us with the perfect opportunity to create a wonderful sleep focused hub including a new factory and testing laboratory.

Holy Moly if this is what SleepDrops can achieve without crowd funding support then they are going to absolutely FLY with everyone’s investment support!

30/10/2018 | Here is the SleepDrops Information Memorandum

HI

It’s with great pleasure I bring you our SleepDrops – massive – 47 page information document.

Its covers lots off about SleepDrops our company, our culture, our values, what we do, our share offer, forecasts, previous financial history and commentary, legal stuff and investment warnings.

All sorts of important things we are obligated by law to share with you  before we make our offer live on Thursday at 1pm.

Please contact us with any questions you may have after reading the IM by 12pm tomorrow so I can send out the answers tomorrow afternoon.

We are so close to the finish line now and myself and my whole team are super excited to be breathing a sigh of relief once we’ve got over the finish line!

Download the SleepDrops Information Memorandum Register on PledgeMe

Thanks again

Kirsten Taylor and all the team at SleepDrops

25/10/2018 | Personal video update from Kirsten Taylor

Hi.
I wanted to send you a personal message to THANK YOU again for your interest in investing in SleepDrops and to give you a little update of where we are at and what to expect in the next week.

Please click on the video its less than 2 minutes long.

Otherwise see you all on line at 1pm next Thursday the 1st of November!!!

Woohoo – there is only 1 week to go!!

Register on PledgeMe

Kirsten Taylor and all the team at SleepDrops

18/10/2018 | Equity Crowd Funding Opportunity

Hi

Did you know that SleepDrops is currently one of the last privately owned natural health companies in NZ?
We are under resourced ( but not for much longer – thanks to all of you)
We do want you to know we have been giving it our all for quite some time to get to this point.
 
Here’s a little bit more about us and what we are all about…

SleepDrops Vision

SleepDrops Mission is

Market Position

History

Kirsten Taylor began developing her own protocol prescribing sleep support remedies in her private naturopathic medicine clinic in 2003. Due to the results her sleep protocol achieved for her clients, Kirsten made them available to the public in 2009 with the launch of SleepDrops for Adults.  Since then Kirsten has launched Daytime Revive, Essential Sleep and Stress Nutrients, Delta Sleep CD (now a free download), SleepDrops Menopauzzz, SleepDrops Menzzz, SleepDrops for Kids and SleepDrops for Babies to cater for growing demand for different customers in the sleep and stress wellness markets.

For the first three years, the business operated a direct to consumer approach in order to ascertain whether Kirsten could successfully take a naturopathic prescription product and protocol and make it commercially viable on a larger scale.

An overwhelmingly positive response to the products, a high rate of repeat customers and growing demand from retail stores seeking to stock it led to SleepDrops being made available in retail stores from November 2012 via a national distributor.

In just nine months, SleepDrops was available for sale in over 750 pharmacies and health food stores nationwide. SleepDrops are now found in over 1,100 stores nationwide and has been the number one brand in the sleep category for the last three years.  Three products from the SleepDrops range are now number one in their sub-category. SleepDrops for Adults is the number one selling sleep product in NZ, along with SleepDrops for Kids and SleepDrops for Babies and SleepDrops Menopauzzz.

Since then we have gone on to create more sleep education programmes, corporate sleep wellness seminars, numerous new products and open up new markets and channels.

But you can read more about that in the Information Memorandum that will be coming out soon.

Here is an info graphic that outlines some of our big milestones.

SleepDrops Time Line

The full I.M. will be sent out soon. Just working on the finishing touches.

Don’t miss out on being part of the SleepDrops journey.
Register at pledgeme today
We are super exited! Thank you so much for your interest.

Register

We are super exited! Thank you so much for your interest.

Kirsten Taylor and all the team at SleepDrops

15/10/2018 | SleepDrops Open Day Video & Presentation documents

Hi there,

It was nice to meet so many of you at our open days at SleepDrops HQ.

If you weren’t able to make it, we don’t want you to miss out on finding out all of the information that was shared on the day.

Below is the Live Stream recording from Saturday’s open day.

Click on the buttons below to download the presentation and documents shared on the day.

Presentation Documents

Don’t miss out on being part of the SleepDrops journey.
Register for pledgeme today

Register

We are super exited! Thank you so much for your interest.

Kirsten Taylor and all the team at SleepDrops

11/10/2018 | Minimum and Maximum share purchase info for SleepDrops Crowd fund

 

SleepDrops Equity Crowd Funding Opportunity:

WE ARE READY!

SleepDrops has spent the last 3 years consolidating its position.

  1. Readying itself for global expansion. FDA Registration. TGA reformulation. CFDA preparation.
  2. Building its brand loyalty in it’s home base
  3. Ensuring for success by taking care of legals ( Intellectual Property – Trademarks)
  4. Building a factory to remove vulnerabilities in manufacturing. Reduced costs.
  5. Securing a lease for a long term home and to ensure we can invest in a factory that can ramp up as demand increase
  6. Open up more channels – premium. supermarket, practitioner, corporate etc
  7. Developing products to meet the demands we know exist.

So all we need now is the backing of our team – you our wonderful supporters.

With this money everyone here at SleepDrops is going to work the hardest and best they can to make this a worthy investment for all of us.

We are all investing as well!

Valuation:

SleepDrops International opportunity is valued at: $10,086,994.00 as at October 2018

Note on Valuation: The valuation on SleepDrops International was undertaken by the company directors with internal and professional external advice. We have also considered how the targeted fund raise could affect revenue and growth of the business.

This valuation which was calculated using various conventional models to determine business value including current revenue, discounted cash flows, future prospective revenues, EBIT and NOPAT. 2018 FY actualised revenue $1,528,332.58 and takes into consideration non-financial assets the company holds which are essential to future growth and brand protection. We feel that our current valuation is well considered and reflects our understanding of and belief in the business.

Disclaimer: It is very difficult to accurately forecast growth of the sleep category due to the huge increases in awareness and government commitments globally. All information is shared in good faith based on what we want to achieve and by no means indicate a guarantee of revenue or return on investment.

We know you will have more questions. We will be sending you our full information memorandum 5 days before our offer goes live on the 1st of November.

And in the mean time if you do have any questions please feel free to send them to us and I will read them out at the open day/live streaming event so your question will be answered.

Email support@sleepdrops.co.nz

Saturday Open day / Live Streaming event Saturday 1pm October 13th

29 A Woodside Ave, Northcote, Auckland. 0627

Sign up to the livestream event here……you can always watch it later if you miss the event

Kirsten Taylor and all the team at SleepDrops

04/10/2018 | SleepDrops Meet the team, our philosophy and Open day dates/events

Hello, Gidday, KiaOra, Privet, Ni hao, 

Before you enter into a relationship with anyone you have to see if your values align.
This is not a case of “Married at First Sight”
We want you to like us and to believe in what we do with SleepDrops.

Have a wee look at our philosophy page. A lot companies talk about culture but here is a small list of some things we do differently at SleepDrops:

  1. We don’t open until 9:30 – it’s a waste of a precious life to be stuck in AK traffic. Everyone is much happier starting late and it means they can get their warrant, go to the hygienist and get that Dr’s appointment more easily
  2. Every single member gets a wellbeing allowance to spend on anything they like such as new running shoes, a facial, yoga classes or gym membership

 
For more about us, our company culture and the extra love we put into our products check out….
https://sleepdrops.co.nz/our-philosophy/
 

It’s time to meet the other members of your new potential investment family.

 
We are a tight little team at SleepDrops HQ.
Only 10 of us in total but with 2 more starting soon…
We are able to keep our team lean by partnering with distribution companies that have dedicated sales teams and merchandisers
So we don’t have to 🙂
 
We have the good luck of hiring people that are multi skilled and are super stoked to be able to use all their skills in one cool place and we are super happy to make use of all their brain cells.
 
Here is a link to meet the nice folks at SleepDrops and a little something about each of us nobody else knew..
https://sleepdrops.co.nz/our-team/
We also have our advisory team too. Check out our very impressive advisory team.
 
Come and meet us, ask questions and get a tour of our current set up. ( New lease starting in January)
Register now as seats are limited.
 
SleepDrops HQ Open days
Other Business talks Kirsten is doing
Final Q and A session

Kirsten Taylor and all the team at SleepDrops

01/10/2018 | I want to start by saying THANK YOU. THANK YOU. THANK YOU.

Dear Friend of SleepDrops,

I want to start by saying THANK YOU. THANK YOU. THANK YOU from the bottom of my heart. I am humbled beyond words that you are considering coming along for the journey and becoming an owner in SleepDrops. Even if you decide not to invest on the 6th of November when we go live on www.pledgeme.co.nz for our Equity Crowd Funding I THANK YOU right now for signing up to our “Own a part of SleepDrops” email newsletter because that shows me that you believe in what my team and I are accomplishing at SleepDrops HQ.

It’s been a LONG and hard road with lots of incredibly cool moments. So THANKS for being interested in finding out more about our journey and how we got to here.

I believe that nothing in our lives happen “willy nilly”. We all create our own reality by what we choose to give our attention to. What you focus on expands. As most of you know in 2009 I was a single mum trying to provide for my 7 year old son. I’d just been in a business relationship breakdown which left me with literally nothing and it was THE global financial crisis. My doctor, lawyer and executive clients were losing their jobs so you can imagine there wasn’t a lot of demand for Naturopaths or “QUACKS” as my Dad used to call us. I was worrying, I was lying awake at night wondering how I was going to survive, how I was going to take care of my son and how I was going to be able to continue adding value to the world and contributing to the wellbeing of people. 

I am not the kind of girl that can be satisfied with “just making it through the day”….

I sat down and I assessed my situation. I gave it ALL of my attention.

I analysed everything I had to offer and I found something that I thought gave me a good shot at being able to achieve those goals.  I had my SleepDrops formulations that I had spent 7 years developing! I know this sounds cheesy but I just knew this was the answer to my dreams! At that time I had already fallen in love with sleep but hadn’t been able to make it my sole focus because Naturopaths are the GPs of the natural medicine world – we work with all sorts of people and health problems…anyway…I am forever grateful that my business partnership didn’t work out and it forced me into a desperate situation where I had to make a leap of faith and give SleepDrops ALL of my attention.

I consider myself super lucky.

I have found my passion, my drive and my purpose in life. I am madly in love with sleep. I am in love with how it makes you feel when you have had a wonderful uninterrupted night of 8 or 9…solid hours. The second I open my eyes I know how I feel from that deep, refreshing, life restoring SLEEP. I am in love with the impact it has on EVERY ASPECT of our lives, our joy, our ability to experience true happiness, health and wellbeing. I’m fascinated by the science that is confirming sleep is the most important thing, out of all the important things in the entire health world! I’m in love with trying to improve people’s sleep every night so I can help make their every day better. I consider it an honour.

Estimations range from its 30% to its 50% of the whole world’s population is struggling to get those magic 8 hours. Regardless of what number you believe, it’s a big deal, a massive opportunity and an exciting prospect. I’ve dedicated 9 years of my life to get ready for NOW.

SleepDrops is ready to TAKE OFF!

We have spent 3 years preparing for this next important move:

  • Consolidating the business

  • Removing vulnerabilities

  • Sure-ing up our legal status

  • Getting the Intellectual Property logo trademarks in place

  • Hiring the right people

  • Developing new products that address specific needs

  • Opening new channels

  • Developing ways to continuously get new customers

  • Keeping the old ones happy

  • Secured a long term home for SleepDrops so we can build a new factory to meet the demand we will create!

It’s all bloody exciting!

On November the 6th we will go live for SleepDrops Equity Crowd Funding on

http://pldg.me/sleepdrops

Between now and then we will be sending you small chunks of information on SleepDrops and the business side of things so you can digest it, analyse it and assess it. We already have a lot of pre pledges so it’s all very real and this is definitely going to happen.

I am humbled beyond words that so many of you are considering coming along for the journey and becoming an owner in SleepDrops. I look forward to sharing the highs and the lows, the sucker punches we will no doubt be dealt and the wild successes we are planning to achieve!
 
Be sure to open and read each email so that you can have the information you need to make an informed decision on November the 6th.
 
Warmest regards

Kirsten Taylor
(The SleepDrops Lady)

28/09/2018 | SleepDrops is ready for Take OFF

Dear Friend of SleepDrops,

SleepDrops is ready to take off.

We have spent 3 years preparing for this next important move.

3 Years:

Consolidating the business,

Removing vulnerabilities,

Sure-ing up our legal status,

Getting the Intellectual Property logo trademarks in place,

Hiring the right people,

Developing new products that address specific needs,

Opening new channels,

Developing ways to continuously get new customers,

Keeping the old ones happy

And secured a long term home for SleepDrops so we can build a new factory to meet the demand we will create!

It’s all bloody exciting!

In just a few short weeks we will go live for SleepDrops Equity Crowd Funding on http://pldg.me/sleepdrops

Go ahead and sign up to our newsletter about it.

There is no pressure to commit to anything right now.

This is just an invitation for you To sign up to our Equity Crowd Funding newsletter to find out more information.

Information will come out in easy to digest amounts and you can ask questions at any time.

We will be holding open days and I will be doing business talks in Auckland.

As always we are here to answer any and all questions that you might have.

Wouldn’t it be fantastic if you popped in a little bit of money and SleepDrops went on to change the whole world of sleep and YOU were part of making that happen?

So please sign up now and come, be part of the DREAM.

Thank you and I look forward to us all enjoying ourselves on this exciting journey.

Warmest regards

Kirsten Taylor and all the team at SleepDrops

Click here for more information.

http://pldg.me/sleepdrops

P.S. Feel free to share this with your whole network. A lot of kiwi’s get joy from helping others succeed especially if there is an opportunity for them to benefit from it too!

26/09/2018 |Please can you help SleepDrops?

Dear Friend of SleepDrops,

Will you consider joining us in making our dreams come true?

We want to help people all over the world sleep better and to share our success with you by inviting you to become “owners” in SleepDrops. With just a small investment – together we can achieve GREAT things, have a lot of fun and help people sleep and lead healthier, happier lives…..

There is NO doubt about it. Sleep is BIG business now and SleepDrops is well placed to become a serious solution for hundreds of millions of people who are struggling to sleep every night.

Wouldn’t it be fantastic if you popped in a little bit of money and SleepDrops went on to change the whole world of sleep and YOU were part of making that happen?

There is no pressure to commit to anything right now. This is just an invitation for you to sign up to our Equity Crowd Funding newsletter to find out more information. Information will come out in easy to digest amounts and you can ask questions at any time. We will be holding open days and I will be doing business talks in Auckland. As always we are here to answer any and all questions that you might have.

So please sign up now and come, be part of the DREAM.

Thank you and I look forward to us all enjoying ourselves on this exciting journey.

Warmest regards

Kirsten Taylor

Click here for more information.

http://pldg.me/sleepdrops

P.S. Feel free to share this with your whole network. A lot of kiwi’s get joy from helping others succeed especially if there is an opportunity for them to benefit from it too!

24/09/2018 | Will you help make our dreams come true? Investment opportunity with SleepDrops

Dear Friend of SleepDrops, Will you consider joining us in making our dreams come true?

This is a personal invitation from SleepDrops founder Kirsten Taylor to help SleepDrops achieve a great dream. We want to help people all over the world sleep better and to share our success with you by inviting you to become “owners” in SleepDrops. With just a small investment – together we can achieve GREAT things, have a lot of fun and help people sleep and lead healthier, happier lives. There is NO doubt about it. Sleep is BIG business now and SleepDrops is well placed to become a serious solution to hundreds of millions of people.

Please join our email list for more information on the Equity Crowd Funding we are doing very soon. Simply visit http://pldg.me/sleepdrops and click on “Own a Part of SleepDrops”.

“Every great dream begins with a dreamer. Always remember, you have within you the strength, the patience and the passion to reach for the stars to change the world”.

Harriet Tubman’s quote summarises the journey of entrepreneurship for SleepDrops founder Kirsten Taylor. 9 years of hard work later SleepDrops is well placed to become a major player in the world of sleep medicine.

Originally herbal remedies for her private patients, the SleepDrops range of products now grace the shelves of nearly every pharmacy, health store and supermarket in NZ. Her vision and determination to help people sleep better so they can lead healthier, happier lives has kept her going against the odds and lack of funding, having started as a single mum without capital. Her formulations are so good, others try and fail to imitate them. Despite all this she has accomplished great things for NZ’s own  – SleepDrops.

Now with your support she wants to help the 300 million Chinese not sleeping and the 150 million American insomniacs. SleepDrops is already FDA registered!

No longer just a dream, SleepDrops is potentially, a wonderful investment opportunity. In just a few weeks SleepDrops will be launching its Equity Crowd funding campaign and if everybody puts in a small amount SleepDrops plans to help hundreds of millions of people sleep.

Please visit http://pldg.me/sleepdrops to sign up to our equity crowdfunding newsletter. There is no obligation to invest at this time. It’s simply an opportunity for you to learn more. Should you wish to invest a small or large amount when we go live in a few weeks, then that’s wonderful.

In the last 10 months we have done a lot of very cool things, (click to see) which I would like to share with you. Hopefully, you will think to yourself, ‘Holy Moly’ if this is what SleepDrops can achieve without crowd funding support then they are going to absolutely FLY with everyone behind them!

To make all of this and more happen we are launching the SleepDrops Equity Crowd Funding with New Zealand Company PledgeMe!

Lovely supportive people just like you have been reaching out to us all year and have started to offer pledges of money. We have partnered with a really good kiwi company www.pledgeme.co.nz – they have had huge success with crowd funding and their team of experts are working with us to ensure our SleepDrops Equity Crowd Fund is a success too.

I wanted to say a personal thank you to you as a valued customer and friend of SleepDrops, without you none of this would have been possible. I want to share the success we are planning to enjoy with the people that helped us get to where we are now.

Wouldn’t it be fantastic if you popped in a little bit of money and SleepDrops went on to change the world of sleep and YOU were part of making that happen?

There is no pressure to commit to anything right now. This is just an invitation for you to sign up to our Equity Crowd Funding newsletter to find out more information. Information will come out in easy to digest amounts and you can ask questions at any time. We will be holding open days and I will be doing business talks in Auckland. As always we are here to answer any and all questions that you might have.

So please sign up now and come, be part of the DREAM.

Thank you and I look forward to us all enjoying ourselves on this exciting journey.

Warmest regards

Kirsten Taylor

Click here for more information.

http://pldg.me/sleepdrops

P.S. Feel free to share this with your whole network. A lot of kiwi’s get joy from helping others succeed especially if there is an opportunity for them to benefit from it too!

Welcome to the Open Days/Events  section of the SleepDrops Equity Crowd Funding Project.

We are throwing open the doors so you can come in and meet the team, see our current set up and ask any questions you would like about this investment opportunity.

  • Come to one of our open days
  • Go along to one of Kirsten’s business talks
  • Get involved as much or as little as you like.

Click to register

Business Talks 23rd October - Tuesday 5:30pm - 7:30pm